Overview

The Prinsloo Group strives to be the best, respected and trusted for our ability to create value for our clients. We embrace change; strive for continuous improvement and maintain and train the best entrepreneurial Sales and Marketing Team in the industry to service the needs of our clients.

It is fundamental to us that our service and advice be thorough, trusted, professional and seamless.  We aim to put teams together to maximize productivity, value and to provide clients with the expert service and support they deserve.

We recognize the need for the provision of independent advice, customized to the specific needs of each individual client.

Established in 2004 by Ike and Sarah Prinsloo, The Prinsloo Group is the premier marketing and sales organization for luxury condominium properties and condominium hotels in Las Vegas. The Prinsloo Group distinguishes itself in its ability to analyze and create value for real estate development companies and individual purchasers and investors.

The creation of value is achieved through the firm’s unique understanding of the Las Vegas luxury residential and condo-hotel condominium markets. Our strong local presence, combined with worldwide broker and client referral networks, pricing analysis, sales strategies, demographic research, targeted marketing and knowing our buyers enable us to capture value in every aspect of our client’s developments.

As Las Vegas’ only sales and marketing organization specializing in sales and marketing of residential and condo-hotel condominiums, The Prinsloo Group’s experience and market insight have benefited developers in such areas as building design, floor plans, unit mix, amenities, unit features, pricing strategies, advertising, public relations, project financing, sales center design and the development of sales and marketing suites to best showcase developments.  

The Prinsloo Group studies market conditions and trends make recommendations regarding highest and best use for the site, clearly define a potential target market, and forecast realistic average price per square foot goals based on solid market research. The Prinsloo Group maintains a consistently proactive stance throughout each stage of the pre-development process by constantly analyzing and projecting changing market needs.

The Prinsloo Group consults with its clients to assist them in analyzing the conversion of existing high rise buildings to residential and/or condo-hotel residences. To project total value for a conversion, The Prinsloo Group recommends the optimal unit mix, price schedule, design criteria and services and the services and amenities package that would achieve the highest prices per square foot. This information enables the client to determine which development scenario will maximize profitability. When the decision is made to convert the property to residential condominiums or condo-hotel residences, The Prinsloo Group oversees the property from its predevelopment planning stages through a comprehensive sales and marketing program.

Led by dynamic professionals recognized for their entrepreneurial spirit, creativity, vision and experience, The Prinsloo Group prides itself on innovative thinking, a unique and structured marketing approach and an unparalleled dedication to its clients. 

Services

Market Research

The Prinsloo Group’s in-house research department regularly provides comprehensive information regarding sales of new condominium developments, re-sales in the luxury condominium market, and sales and re-sales of condominium hotel residences. This sales data is used to determine the highest and best use of a new property, purchaser profile, unit mix, recommended price schedule, design criteria and services and amenities package. Relevant up-to-dates sales data is tracked continually throughout the sales and marketing program for each property.

This information enables the organization to ascertain product absorption levels in the marketplace and determine the types of product that are most in demand. Through this ongoing research and analysis the pricing and unit mix can be adjusted to maximize the price per square foot sold.

Product Design
    • Formulation of a marketing plan to formulate the optimal unit mix, unit sizes, price schedule, product types and layouts for each development.
    • Assist the development team to ascertain what type of facilities/amenities will be perceived as adding value to the development.
    • Determination of the unit design specifications and finishes.
Marketing

The Prinsloo Group, in concert with our strategic partners, develops a highly customized and creative marketing approach for each individual project that creates the ultimate value for clients.

An integrated marketing plan would include:

    • Structured Marketing plan
    • Creation of marketing materials, including collateral materials – If Needed
    • Outreach program using our worldwide network of brokers early in the marketing process
    • Local and off-site Broker events
    • Targeted VIP events and presentations
    • Recommend a location and provide design guidelines for the marketing suite
    • Coordination of promotional events and presentations to enhance the outreach program across diverse demographics and to generate media publicity
    • Organize and manage the vast resource of The Prinsloo Group’s buyer database
    • Direct Marketing
  • Advertising
      • Develop a corporate identity package and brand personality for the client that encompasses the vision and objective of the audience.
      • Develop a media plan that targets the audience outlined in the demographic analysis, as well as identify advertising opportunities with “immediate impact.”
      • Develop teaser, launch and lifestyle advertising campaigns for print, television, Internet and radio advertising.
  • Public Relations
      • Develop several media databases that effectively target the audience outlined in the demographic analysis.
      • Identify public relations opportunities on behalf of the project
      • Media relations – media outreach to announce the launch of pre-sales, through a groundbreaking, construction milestones and opening.
      • Sustain an ongoing presence in media.
      • Develop a press kit and media strategy
      • Groundbreaking – coordination of a groundbreaking event and all media relations associated with the event.
      • Support broker outreach programs as implemented by the sales team.
  • Web Development, Marketing and Maintenance
      • Develop a website that is designed to function primarily as a sales tool.
      • Sustain web marketing through site optimization and recommendations of internet advertising and sponsored links.
      • Create a website that is not just informative, but is an engaging and useful tool for its users.
      • Write the site map and all web copy.
        • Event Marketing campaigns
        • Innovative cross-marketing programs
        • International Marketing
Sales

The Prinsloo Group develops a sophisticated sales program and it is implemented by seasoned professionals who bring the utmost integrity and respect to their customers while attaining sales that equal or exceed projections, this includes:

    • Implementation of SiteManageware software system for automation of inventory control, pricing escalations, marketing effectiveness tracking and any and all management and traffic reports
    • Selection of a sales office location and coordination of its design and development
    • Staffs and manages on site offices to ensure a smooth sales process
    • Implement a sales program with highly trained and experienced sales executives
    • Mobilize our top-producing local and international broker referral networks
    • Constantly re-evaluates market conditions and responds accordingly
    • Hold weekly project meetings to take a proactive stance in the marketplace, review sales activity and monitor and adjust marketing strategies
    • Qualify prospects through the sales presentation process
    • Execution of Purchase Agreements at the highest possible prices
    • Ensure compliance with local laws
    • Assists the purchaser in the acquisition of end-loan financing, if applicable
    • Coordinates closings quickly and effectively

It is the philosophy of The Prinsloo Group to promote each property to our extensive network of real estate professionals and customer database.

Experience

The Prinsloo Group has created value for all of our clients throughout all of the developments we have represented. The following is a listing of The Prinsloo Group’s clients and the properties we have represented.

Related Cos (NY) & Related Group of Florida

With a portfolio valued at more that $15 billion, Related is one of the largest and most successful developers, managers and financiers of real estate projects in the United States.

Project: ICON Las Vegas - Sell-Out: $439 million

Centra Properties

With more than $3 billion in ongoing projects Centra is one of the premiere property development companies in the Las Vegas market.

After Midnight & George Clooney

Rande and Scott Gerber teamed with actor George Clooney to bring unparalleled style to Las Ramblas. The Gerber’s have been tapped by W Hotels, Ian Schrager, Giorgio Armani and Donald Trump to transform and invigorate their entertainment venues with their various Whiskey brands.

Project: Las Ramblas - Sell-Out: $3.5 billion

Station Casinos

Founded in 1976 in Las Vegas and with a current market cap of in excess of $5 billion, Station casinos is the premier provider of gaming and entertainment for residents of the Las Vegas metropolitan area.  The Station Casino franchise includes eight major gaming and entertainment complexes and five smaller casinos. 

Pacific Properties

Founded in 1950’s as The Molasky Companies Pacific properties began building room additions and garage conversions. Over the ensuing years, Molasky, along with his children and strategic business partners, formed real estate companies in Nevada and California and developed thousands of homes, master-planned golf course communities, more than 10,000 apartment homes, several million square feet of Class A office towers, regional and neighborhood shopping centers, a 730-bed hospital, medical facilities, industrial parks and luxury high-rise condominiums. The Molasky Group of Companies built many of Las Vegas' "first" landmarks.

Diamond Resorts/Cloobeck

Diamond Resorts International (DRI) is a group of affiliated companies that develops operates and markets vacation ownership resorts in the western United States. Formerly known as International Resort Group, Diamond Resorts is a leader in the vacation ownership industry. Its flagship resort, Polo Towers, has been awarded the coveted Five Star rating by Interval International, the Quality Vacation Exchange Network. Due in large measure to the experience and expertise of this team, Diamond Resorts has dominated the vacation ownership market in Las Vegas for more than 20 years.

Project: The Residences at Red Rock - Sell-Out: $400 million (estimated)

Schrade Development

With over 35 years of experience in real estate and business development Schrade Development has built and financed multi-million dollar projects in the casino, resort, hotel, restaurant, entertainment and amusement park industries.

Project: Grand Sierra Resort - Sell-Out: $325 million

Boulevard Properties & The Greenwald Group

Founded in the 1960’s, both Boulevard Properties and The Greenwald Group have developed more than 5,000 residential high-rise units and hundreds of multi-million dollar custom homes throughout the nation’s most sought after cities – from Boston to Massachusetts, Aspen, Naples, Miami and Las Vegas.

Project: Evolution Lofts - Sell-Out: $150 million